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Wednesday, March 22, 2023

Watch Kevin Bacon Flip Into An EV Dad, Courtesy Of The Hyundai Ioniq 6

Everyone is aware of no less than one father who cannot cease explaining how good and useful his new man toys are – be it a lawnmower, toolkit, or snowblower, you might want to know all the things about it.

When it is a new automobile, nevertheless, you get all the small print, whether or not you prefer it or not, and typically you do not even get the possibility to say a single phrase as a result of dad is like an audiobook placed on speaker.

And this is the place Kevin Bacon enters the stage because the proud proprietor of a model new Hyundai Ioniq 6, and the newest man to go for the title of most talkative human being on Earth. His daughter, nevertheless, appears to query her life decisions and principally tells you, the viewers, that you simply would possibly as effectively purchase an EV and possibly, simply possibly you will make her dad cease.

The movies I am describing, that are embedded under, are a part of Hyundai‘s new advert marketing campaign for the not too long ago launched Ioniq 6 all-electric sedan, which is able to go on sale in america in Spring 2023. Dubbed It is time to go electrical, the Korean carmaker’s marketing campaign reveals a not-so-tech-savvy dad who buys an EV and, would not you already know it, he reasonably enjoys it. So possibly it’s best to get one, too.

The adverts are set to start airing on TV on January 29 starring Kevin Bacon and his daughter Sosie, with Hyundai Motor America’s CMO, Angela Zepeda, saying the next concerning the marketing campaign:

“With the introduction of the IONIQ 6, Hyundai is as soon as once more making ​the electrical automobile way of life extra accessible and handy than ever earlier than. In case you are somebody on the fence [about] going electrical, we hope this marketing campaign starring Kevin and Sosie Bacon will present how early adopters, at any stage of their life, can simply make the change.”

With a drag coefficient of simply 0.22 Cd, the streamlined Hyundai Ioniq 6 might be accessible in each single- and dual-motor setups and can have a most estimated vary of round 360 miles on a single cost.

The bottom variant will get a single rear-mounted motor that makes 225 horsepower and 258 pound-feet, whereas the non-compulsory dual-motor setup bumps it as much as 320 hp and 446 lb-ft, and because of all-wheel drive it will probably dash to sixty 5 seconds.

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