Stellantis has ditched the Robins & Day model for its UK automobile dealerships within the AM100 retail group’s a hundred and tenth yr of buying and selling.
The OEM large up to date its web site yesterday (January 18) in a transfer which formally completes a naming swap which began with the swap to Robins & Day by Stellantis &You UK branding early final yr.
Statements detailing the change on the platform stated that the transfer had been made to “present the significance of closeness to buyer and worker”.
It said: “We’re thrilled to announce the launch of Stellantis &You Gross sales and Companies, the brand new title for Robins & Day. The inclusion of Stellantis &You UK brings to the forefront, the good thing about Stellantis as one of many world’s main automakers and is centred on buyer expertise.
“Stellantis &You UK, Gross sales and Companies, brings collectively 12,000 collaborators, representing 11 manufacturers throughout 12 nations, with a shared imaginative and prescient.”
Stellantis additionally stated that the title change could be accompanied by a “multi-million programme to maximise the visible enchantment of our dealerships and supply a extra pleasing, fashionable atmosphere for our clients”.
The OEM’s title swap for its bodily automobile retail operation follows its delay of a brand new company mannequin automobile retail technique that may carry the OEM in nearer direct contact to its clients.
The transfer is now scheduled to be accomplished in January 2024.
In October final yr the carmaker behind Abarth, Alfa Romeo, Citroen, DS Vehicles, Fiat, Jeep, Vauxhall and Maserati additionally introduced its plan to introduce a new contiguous market area-style community plan to streamline its franchised seller relationships, with the lack of 138 of its 918 franchised gross sales factors.
In contrast to Mercedes-Benz and Nissan, which have just lately disposed of their Mercedes-Benz Retail Group and West Manner companies, nonetheless, Stellantis now seems to be set to retain possession of it personal dealerships within the UK.
AM featured a seller profile with Robins and Day managing director James Weston again in 2020 through which he described a must “reset and restart”.
Commenting on the group’s title change by way of social media this week, Weston: “A proud day at the moment, unveiling our plans for 2023 and past to all of our administration groups underneath our new Group title of Stellantis & You Gross sales and Companies!
“A large step ahead for our group and for our individuals, not simply inside our strategic route, but in addition the evolution of our values.”