Following Tesla’s important worth cuts introduced in early January, which noticed the worth of some fashions drop by 20 %, it seems to be like Lucid is doing one thing related. It’s not the identical, although, for the reason that Lucid worth lower is just not as important, and for some cause it solely applies to Air sedans leased by way of Lucid Financing Providers, not ones which are bought instantly.
The producer introduced reservation holders through an e-mail it despatched on Friday, telling them that they’d get a $7,500 low cost in the event that they leased their Air. The e-mail defined that the low cost would come within the type of a capital value discount, which mainly means their month-to-month fee could be decrease.
What was not made clear by Lucid within the e-mail was whether or not or not the low cost utilized to all Air variants, together with the not too long ago launched Air Pure, probably the most reasonably priced model of the electrical sedan. With the low cost, the worth of an Air Pure must be $119,400, which remains to be some huge cash for a base trim, but it surely ought to assist Lucid maintain extra reservations and switch them into precise orders.
We don’t know why Lucid is just providing this low cost for those who lease an Air and never whenever you purchase it outright, although. The corporate has been struggling to ramp up manufacturing sufficiently as a way to get vehicles to prospects, though it nonetheless managed to construct 7,180 automobiles in 2022, of which it delivered 4,369 examples.
One clue as to why Lucid is just doing this for leased Airs lies within the quantity being discounted, which corresponds to the federal tax credit score for EVs. It might be that the leasing firm can declare this low cost and cross the financial savings alongside to the shopper – it isn’t particularly clear, but it surely might be an evidence.
And whereas this announcement by Lucid was certainly prompted by the aforementioned huge Tesla worth lower, it’s not likely the identical factor. Tesla is already a fairly large automaker whose quantity and margins enable it to chop costs by as a lot because it did, whereas Lucid is nowhere close to in the identical place, which is why it’s going with this lease low cost.
