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Tuesday, March 28, 2023

Hyundai Faucets Kevin Bacon For New EV Advertising and marketing Marketing campaign

In the event you have been an alien, somebody from Earth might inform you concerning the issues Kevin Bacon has executed on the large display, and also you’d assume he was some form of superhero. He as soon as introduced a city collectively by the facility of dance. He additionally slew underground monsters that have been consuming individuals in Nevada with trickery. The earthling would simply have to go away out one essential element: that Kevin Bacon is an actor. Actually, this has already occurred in a Guardians of the Galaxy particular (with a hilarious end result).

Even for individuals who know he’s an actor, he’s nonetheless among the many most influential. Many individuals play the “Six Levels of Kevin Bacon” recreation, as a result of he’s been in sufficient widespread movies that you may join any actor to him inside six steps. That is additionally a variant of the “six levels of separation” principle.

So, it’s no shock that Hyundai just lately employed him and his daughter to assist it promote electrical automobiles. And, Hyundai is hoping that individuals can see EVs as a life-style transformation (and one). Kevin Bacon and his daughter Sosie will carry the “It’s Time to Go Electrical” marketing campaign message alive by broadcast and social media commercials. The primary advert is ready to launch throughout skilled soccer’s convention championship video games on January twenty ninth.

“With the introduction of the IONIQ 6, Hyundai is as soon as once more making ​the electrical automobile life-style extra accessible and handy than ever earlier than,” stated Angela Zepeda, CMO, Hyundai Motor America. “In case you are somebody on the fence of going electrical, we hope this marketing campaign starring Kevin and Sosie Bacon will present how early adopters, at any stage of their life, can simply make the swap.”

“Your Dad Is Going Electrical,” the 60- and 30-second hero spots, stars Kevin and Sosie Bacon on an electrical journey in his new IONIQ 6. The adverts put a comedic spin on the daddy/daughter bond for example that even her ‘older’ dad has made the shift to EV’s nicely earlier than most different prospects.

On this temporary business, we’re launched to Kevin — a passionate early adopter who can’t resist displaying off the superb options of his new Hyundai IONIQ 6. To alleviate any considerations about charging occasions and driving vary for potential prospects, Hyundai proudly presents that the IONIQ 6 is ready to cost from 10% to 80% in simply 18 minutes with its 350-kW 800V DC ultra-fast charger. Much more spectacular is its SE RWD mannequin which boasts as much as 361 miles per driving vary.

There will even be a second spot, “Grandkids,” to accompany the primary spot.

After the championship video games conclude, adverts will nonetheless run on broadcast and digital media platforms till March when the IONIQ 6 is accessible for buy. Contextual social media content material highlighting its stand-out options together with cost time, Bluelink, digital key and so on., will likely be unfold throughout quite a lot of channels resembling YouTube, TikTok, Twitter, Fb, and Instagram to extend consciousness.

The acclaimed Will Speck and Josh Gordon, administrators with Oscar nominations for function movies in addition to TV commercials from the GEICO Cavemen collection, directed these new spots. The magnificent manufacturing was completed by Furlined — a distinguished manufacturing firm that’s no stranger to awards.

You Don’t Have To Be A Soccer Fan To See The Spots

I do know all people isn’t a soccer fan (I’m not), so I’ve bought nice information. Hyundai went forward and gave hyperlinks to the TV spots in its press launch. Let’s check out them!

On this spot, the daughter introduces her dad (who wants no introduction), and says that he “went EV.” She says he’s “eternally locked out of his electronic mail,” or, in different phrases, that he’s getting older and isn’t very tech savvy. However, he’s proud to be an early adopter. He factors out that “EV” rhymes with “Kev,” and tells strangers about how briskly it costs. One of many strangers asks if he’s Kevin Bacon. The daughter can also be promoting EVs (“Make the leap already.”), however continues to be embarrassed by all the speaking to strangers that her dad excitedly does concerning the EV.

For the YouTube model, he even “subscribes” to Hyundai by mailing in a postcard from {a magazine}, however tells us that we are able to do it the brand new approach by clicking.

Within the shorter spot, he’s declaring that he’s switching to EV for future generations, however his daughter takes it as stress to go forward and have youngsters. Once more, he “olds” himself on the finish by displaying his battle to subscribe to the YouTube channel (the button is just too small for an getting old man to see).

If I needed to sum all of it up, what Hyundai is making an attempt to inform us is that even out of contact outdated individuals can purchase an EV and revel in it. So, if you happen to’re not outdated and out of contact, not getting an EV means you’re outdated and behind the occasions, and much more outdated and behind the occasions than Kevin Bacon. Ouch!

This Sort Of Factor Appeared Inconceivable Simply A Few Years In the past

One factor that basically jumped out to me about this advert marketing campaign is that you just’d have by no means seen something prefer it years in the past. I personally assume superstar adverts may be tacky and peculiar, however after they attempt to strike a comedic tone and have enjoyable as a substitute of leaning fully on the celebrity of the superstar, they’re all proper. However, both approach, hiring a star to play themselves for a business isn’t low cost.

EVs was one thing producers both did in small numbers in a half-assed trend (compliance vehicles), or one thing they only paid one other firm like Tesla to get out of doing. Now, we’re seeing a mainstream producer promoting a good automobile and utilizing a giant superstar advert in an costly sporting occasion to do it. That’s one thing you’d have by no means seen ten years in the past, and typically even 5 years in the past.

This actually reveals us how far EVs have come, however on the similar time, we’re solely simply exiting the early adopter part and going mainstream. In the event you’re not in an EV but (and don’t have excuse like affordability), you’d higher get on earlier than you’re out of favor and “outdated.”

Featured picture supplied by Hyundai.




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