GM’s Cadillac goes after Tesla’s clientele in a not-so-subtle approach by establishing take a look at drives immediately at a Tesla Supercharger station.
How will you discover individuals who like electrical automobiles? In the event you discover Tesla house owners, you possible discovered people who find themselves into electrical automobiles. The place can you discover Tesla house owners? Supercharger stations are a secure guess.
Not solely will you discover Tesla house owners there, however they should keep there for a short while with not a lot else to do – Cadillac noticed a possibility in that scenario.
In Shanghai, Normal Motors was noticed establishing store at a Tesla Supercharger station to supply take a look at drives in a Cadillac Lyriq:
Tesla drivers had been noticed getting fast take a look at drives within the electrical SUV whereas ready for their very own vehicles to cost.
The Cadillac Lyriq begins at RMB 479,700 or about $70,000 USD in China; subsequently, it solely competes with the higher-end of Tesla’s lineup within the nation.
It’s not the primary time that corporations have immediately focused Tesla and its clients to attempt to promote their very own EVs.
It was a very talked-about observe after Tesla acquired tons of of hundreds of reservations for the Mannequin 3. Nissan launched an “assault advert” in opposition to Tesla’s reservation course of for the Mannequin 3, and BMW did the identical to attempt to promote its plug-in hybrids.
Electrek’s Take
I’m not mad at this. I don’t get the “territory” remark. So long as they don’t seem to be blocking any charging station and parking in a public house, it’s honest recreation in my view.
Now the tactic additionally has its draw back – primarily the truth that being at a Supercharger station highlights that Tesla has an enormous benefit with having its personal charging community.
Nonetheless, this benefit is slowly going away because the automaker opens up the charging community to different electrical automobiles.
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